1911 Ford Model T Sales Leaflet, "Ford Motor Cars: The Good Car for Bad Roads"
Add to SetSummary
This 1911 advertising brochure illustrates the dependability of the Ford Model T to potential customers. It reproduces photographs sent by Model T owners from across the United States, showing the car being driven in bad weather and rough roads. Considering the poor state of American roads in the early days of its production, the Model T's reliability was no small advantage. Early ads for the Model T all emphasized the car's capacity to absorb shock, thanks to its innovative features -high ground clearance, strong Vanadium steel and a flexible chassis.
This 1911 advertising brochure illustrates the dependability of the Ford Model T to potential customers. It reproduces photographs sent by Model T owners from across the United States, showing the car being driven in bad weather and rough roads. Considering the poor state of American roads in the early days of its production, the Model T's reliability was no small advantage. Early ads for the Model T all emphasized the car's capacity to absorb shock, thanks to its innovative features -high ground clearance, strong Vanadium steel and a flexible chassis.
Artifact
Trade catalog
Date Made
1911
Subject Date
1911
Creators
Place of Creation
United States, Michigan, Detroit
Creator Notes
Printed for Ford Motor Company by Peninsular Press, Detroit, Michigan
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
92.150.9591
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Color
Black-and-white (Colors)
Dimensions
Height: 18 in
Width: 10.625 in
Inscriptions
Printed on top of back: Ford - The Quality Car / Of Low Price and Established Value" Printed on top of central pages: FORD Superiority on the Hills and in Mud, Sand or Snow. A good car for bad roads
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