Advertisement for the 1925 Ford Model T, "Dependable as the Doctor Himself"
Add to SetSummary
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact
Advertisement
Date Made
1925
Subject Date
1925
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.19.499
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 17 in
Width: 11.75 in
Inscriptions
Printed below image: Dependable as the doctor himself Printed at bottom: THE UNIVERSAL CAR
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