Baker's Cocoa Advertisement, 1918, "As Delightful as the Season"

Summary

Baker's Chocolate Company is the oldest manufacturer of chocolate in the United States, dating back to 1780. It remained within the Baker family for over a century before being purchased by the Forbes Syndicate in 1896. Through advertisements, like this one, found in local and national newspapers as well as magazines, the company became a household name.

Baker's Chocolate Company is the oldest manufacturer of chocolate in the United States, dating back to 1780. It remained within the Baker family for over a century before being purchased by the Forbes Syndicate in 1896. Through advertisements, like this one, found in local and national newspapers as well as magazines, the company became a household name.

Artifact

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Date Made

1918

Subject Date

1918

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2008.10.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Photoengraving (Process)
Printing (Process)

Color

Multicolored

Dimensions

Height: 0 in

Width: 0 in

Inscriptions

on front: As delightful as the season BAKER'S COCOA is delicious / It is itself a food, a valuable adjunct to a meal, and its use saves other foods. . .

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