Fordlandia Dance Hall, Boa Vista, Brazil, circa 1933
Add to SetSummary
In 1928, Ford Motor Company established a 2.5 million-acre rubber plantation and industrial town - called Fordlandia - at Boa Vista in the Amazon Rainforest. To attract workers, Ford offered double wages, housing, food, medical services, and entertainment -- including an eighteen-hole golf course and dance hall. Fordlandia ultimately failed, and Ford Motor Company disposed of its Brazilian rubber operations in 1945.
In 1928, Ford Motor Company established a 2.5 million-acre rubber plantation and industrial town - called Fordlandia - at Boa Vista in the Amazon Rainforest. To attract workers, Ford offered double wages, housing, food, medical services, and entertainment -- including an eighteen-hole golf course and dance hall. Fordlandia ultimately failed, and Ford Motor Company disposed of its Brazilian rubber operations in 1945.
Artifact
Photographic print
Subject Date
circa 1933
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.74.10
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 4.375 in
Width: 6.75 in
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
