Archibald Johnston, Manager of Fordlandia, 1938
Add to SetSummary
In 1928, Henry Ford established Fordlandia in the Brazilian rainforest to supply rubber for automobile production. By 1931, tensions over working and living conditions among the indigenous workers required Ford to send Archibald Johnston to manage the plantation. Under Johnston's leadership, Fordlandia turned into a typical American town--fit with specialty stores, standardized roads, and modern homes that had access to water and electricity.
In 1928, Henry Ford established Fordlandia in the Brazilian rainforest to supply rubber for automobile production. By 1931, tensions over working and living conditions among the indigenous workers required Ford to send Archibald Johnston to manage the plantation. Under Johnston's leadership, Fordlandia turned into a typical American town--fit with specialty stores, standardized roads, and modern homes that had access to water and electricity.
Artifact
Photographic print
Date Made
31 October 1930
Subject Date
31 October 1930
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.74.15
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 3 in (entire page: 11")
Width: 3 in (entire page: 8.5")
Inscriptions
Typed under image on album page: Companhia Ford Industrial Do Brasil / Archibald Johnston / Age 47 married / ... / Belem-Para', October 31st, 1932 /.
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