Women and Men in a Made-to-Order Shoe Store in Belterra, Brazil, 1938
Add to SetSummary
Henry Ford established Fordlandia and Belterra in the Brazilian rainforest to supply rubber for automobile production. He began shipping machinery and supplies to the Amazon in 1928. Ford paid the indigenous workers good wages and supplied various amenities -- he also imposed foreign work traditions and behavioral restrictions which the workers resented. The plantations failed and Ford Motor Company disposed of the project in 1945.
Henry Ford established Fordlandia and Belterra in the Brazilian rainforest to supply rubber for automobile production. He began shipping machinery and supplies to the Amazon in 1928. Ford paid the indigenous workers good wages and supplied various amenities -- he also imposed foreign work traditions and behavioral restrictions which the workers resented. The plantations failed and Ford Motor Company disposed of the project in 1945.
Artifact
Photographic print
Date Made
1938
Subject Date
1938
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.74.16
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 4 in
Width: 6 in
Inscriptions
Written in green ink on back of image: Belterra: | Shoe store -- shoes made to order.
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