1943 Advertisement for Ford Motor Company Featuring Ford-Made Jeeps, "Sweethearts of the A.E.F.!"
Add to SetSummary
World War II prevented American automakers from building new cars for civilian customers, but it didn't prevent automakers from advertising to them. This 1943 advertisement from Ford touts the strength and reliability of Ford-built jeeps used by the Allied Expeditionary Force. When the war ended, customers might remember this ad and consider a Ford for their own daily driving needs.
World War II prevented American automakers from building new cars for civilian customers, but it didn't prevent automakers from advertising to them. This 1943 advertisement from Ford touts the strength and reliability of Ford-built jeeps used by the Allied Expeditionary Force. When the war ended, customers might remember this ad and consider a Ford for their own daily driving needs.
Artifact
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Date Made
1943
Subject Date
1943
Creators
Creator Notes
Created for Ford Motor Company by Maxon Incorporated, an advertising agency located in Detroit, Michigan.
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.19.508
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Printing (Process)
Color
Black-and-white (Colors)
Dimensions
Height: 15.5 in
Width: 22.5 in
Inscriptions
Printed at top: Sweethearts of the A.E.F.! / "Roughriders" of America's Armed Forces Admire the Tough, Sure-Footed, Ford-Made Jeeps and Amphibian Jeeps--Built in Charge / Roughshod Through the Toughest Going Any Army Ever Faced!
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