Cheerios Cereal Bowl, 1985-1995

Summary

General Mills' marketers targeted the younger members of a consumer family with this kid-sized bowl from the late 20th century. The branded bowl reminded a child that "You Did It!" -- made Cheerios the leading cereal brand -- and hopefully reminded parents to pick up another box the next time they were in the store.

General Mills' marketers targeted the younger members of a consumer family with this kid-sized bowl from the late 20th century. The branded bowl reminded a child that "You Did It!" -- made Cheerios the leading cereal brand -- and hopefully reminded parents to pick up another box the next time they were in the store.

Artifact

Bowl (Vessel)

Date Made

1985-1995

Creators

General Mills, Inc. 

Place of Creation

United States 

Creator Notes

Made for General Mills, Inc.

Location

Not on exhibit to the public.

Object ID

2009.46.2

Credit

From the Collections of The Henry Ford. Gift of Diana & John A. Mio.

Material

Plastic

Technique

Molding (Forming)

Color

Black (Color)
White (Color)
Yellow (Color)

Dimensions

Height: 2 in

Diameter: 6 in

Inscriptions

On rim: You Made Cheerios Number One On interior bottom of bowl: You Did it!

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