1960 Ford Falcon Catalog, "Easiest Car in the World to Own"
Add to SetSummary
Like Chrysler and General Motors, Ford entered the small-car market in the 1960 model year. The company's six-cylinder Falcon was a hit, selling 435,676 units in its first year -- more than either of Ford's crosstown rivals. This Falcon brochure promised big car roominess and ride quality in a smaller, more affordable package.
Like Chrysler and General Motors, Ford entered the small-car market in the 1960 model year. The company's six-cylinder Falcon was a hit, selling 435,676 units in its first year -- more than either of Ford's crosstown rivals. This Falcon brochure promised big car roominess and ride quality in a smaller, more affordable package.
Artifact
Trade catalog
Date Made
1959
Subject Date
1960
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
92.150.9626
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Color
Multicolored
Dimensions
Height: 7 in
Width: 9 in
Inscriptions
Printed on front cover: Easiest Car in the World to Own / Ford Falcon / THE NEW-SIZE FORD Printed inside front cover: 1959, Ford Motor Co., Dearborn, Mich.