"New Ford Seat Belts, an Important Feature of Ford Lifeguard Design," 1956
Add to SetSummary
Ford made safety a central feature of its 1956 models with the "Lifeguard" campaign. Seat belts were a $9 option, and breakaway rear-view mirrors, reinforced door locks, padded dashboards, and steering wheels with recessed hubs were also available. Safety became an increasingly important concern for automakers, government regulators, and customers in the following decade.
Ford made safety a central feature of its 1956 models with the "Lifeguard" campaign. Seat belts were a $9 option, and breakaway rear-view mirrors, reinforced door locks, padded dashboards, and steering wheels with recessed hubs were also available. Safety became an increasingly important concern for automakers, government regulators, and customers in the following decade.
Artifact
Trade catalog
Subject Date
1956
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.175.37
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Color
Black-and-white (Colors)
Blue
Dimensions
Height: 5.25 in
Width: 8.25 in
Inscriptions
front cover: NEW FORD / SEAT BELTS / an important / feature of / Ford Lifeguard Design / Convenient - Comfortable - Smart - Safety-tested - Dependable
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