Radio Shack Mobile Cellular Telephone Ad, "Put the Whole World in Your Hands," 1989

Summary

In the early days of mobile phones, advertisements stressed their usefulness in business and staying connected. Mobile phones could go from car to office to home. This ad for a Radio Shack cellphone, which appeared in The New Yorker in 1989 emphasizes the high status of cellphone users and the portability of the phones.

In the early days of mobile phones, advertisements stressed their usefulness in business and staying connected. Mobile phones could go from car to office to home. This ad for a Radio Shack cellphone, which appeared in The New Yorker in 1989 emphasizes the high status of cellphone users and the portability of the phones.

Artifact

Advertisement

Date Made

10 April 1989

Subject Date

1989

Creators

Radio Shack 

Creator Notes

Made for Radio Shack.

Location

Not on exhibit to the public.

Object ID

2010.112.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 10.875 in

Width: 7.875 in

Inscriptions

At top of advertisement: Put the whole world in your hand. Under image of man holding cellular phone: Now save $200 on / Radio Shack's Mobile / Cellular Telephone. Descriptive paragraph under image includes: Get a Cellular phone for only $599 or Just $30 Per Month. Your family will never drive alone / when they have a CT-101. If help is needed, the police / , a tow truck, a doctor or mechanic is just an in-car / phone call away. You can even make and take calls.... / You and your loved ones are never out of / reach when an immediate response is vital. ...[price and size details] At bottom of sheet: Radio Shack / The Technology Store / A Division of Tandy Corporation

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