William Mayo, Edsel Ford and Others with Ford Tri-Motor 4-AT-48 Used to Deliver Monarch Foods, circa 1928
Add to SetSummary
From 1928 to 1931, Reid, Murdoch & Company of Chicago used a Ford Tri-Motor to advertise its Monarch Foods brand. Named Independence, the modified plane served as a flying salesroom and carried samples of over 200 different food products to airports throughout the country. On occasion, Monarch's pint-sized advertising characters, "The Teenie Weenies," also accompanied the plane on its stops.
From 1928 to 1931, Reid, Murdoch & Company of Chicago used a Ford Tri-Motor to advertise its Monarch Foods brand. Named Independence, the modified plane served as a flying salesroom and carried samples of over 200 different food products to airports throughout the country. On occasion, Monarch's pint-sized advertising characters, "The Teenie Weenies," also accompanied the plane on its stops.
Artifact
Photographic print
Subject Date
circa 1928
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2011.0.2.6
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 4.25 in
Width: 6.125 in
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