1992 Buick LeSabre Ad, "Safety is Standard Equipment"

Summary

When safety sells, auto manufacturers incorporate new safety feature and trumpet their successes. This ad for the 1993 Buick LeSabre highlighted the car's standard equipment that keeps drivers and passengers safe.

When safety sells, auto manufacturers incorporate new safety feature and trumpet their successes. This ad for the 1993 Buick LeSabre highlighted the car's standard equipment that keeps drivers and passengers safe.

Artifact

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Date Made

1992

Subject Date

1992

Location

Not on exhibit to the public.

Object ID

2011.34.2

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Photomechanical processes

Color

Multicolored

Dimensions

Height: 10.875 in

Width: 8.875 in

Inscriptions

Printed upper left corner: LE SABRE / Safety Is / Standard Equipment Descriptive paragraph under image includes: With the 1993 LeSabre, / safety isn't an afterthought. / It's a quality designed right in from the start. ...an array of accident-avoidance features. ...

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