"Woods Mobilette--Model No. 2--Excels," 1913

Summary

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Artifact

Trade catalog

Date Made

1913

Subject Date

1913

Creators

Woods Mobilette Company 

Creator Notes

Made for the Woods Mobilette Company

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.184.39

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 10.938 in

Width: 8.375 in

Inscriptions

Text on front: Woods Mobilette--Model No. 1--Excels... / Cars Soon Ready for Delivery in Quantity... / Investment Bankers Launch Cycle-car Industry in America...

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