"Bring 'em Back Alive!" Display Sign, Automobile Association of Michigan, circa 1970
Add to SetSummary
Concerned about the increasing number of highway accidents, the American Automobile Club of Michigan began its "Bring 'em Back Alive" campaign in 1961 aimed at driver safety during the summer holidays. The Automobile Club produced bumper stickers and posters with the slogan, then expanded to billboards, newspaper ads, radio jingles, and a Holiday News Service that broadcasted up-to-the-minute traffic reports.
Concerned about the increasing number of highway accidents, the American Automobile Club of Michigan began its "Bring 'em Back Alive" campaign in 1961 aimed at driver safety during the summer holidays. The Automobile Club produced bumper stickers and posters with the slogan, then expanded to billboards, newspaper ads, radio jingles, and a Holiday News Service that broadcasted up-to-the-minute traffic reports.
Artifact
Sign (Notice)
Date Made
circa 1970
Subject Date
circa 1970
Collection Title
On Exhibit
at Henry Ford Museum in Driving America
Object ID
87.135.1240
Credit
From the Collections of The Henry Ford. Gift of the Automobile Club of Michigan.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 7 in (Triangular when affixed in position, then it is 5" tall)
Width: 3.875 in
Inscriptions
Printed on both sides: Bring / 'em / back / ALIVE! / Every mile you travel will be more pleasant if you follow these suggestions. / Stop at least once every three hours for a rest. / Take it easy on crowded or unfamiliar roads./ Always stay alert to changing driving conditions. Printed at bottom each side: presented in the public interest by AAA AUTOMOBILE CLUB OF MICHIGAN
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