1956 Ford Ad, "You'll Be Safer in a '56 Ford!"

Summary

The Ford Motor Company drew on testing data to develop innovative safety features on its 1956 models. This advertisement illustrates the "Lifeguard designs" available in the new Fords. However, selling safety in 1956 did not mean increased car sales. Many in the auto industry concluded that "Safety doesn't sell."

The Ford Motor Company drew on testing data to develop innovative safety features on its 1956 models. This advertisement illustrates the "Lifeguard designs" available in the new Fords. However, selling safety in 1956 did not mean increased car sales. Many in the auto industry concluded that "Safety doesn't sell."

Artifact

Advertisement

Date Made

1955

Subject Date

1956

Creators

Ford Motor Company 

J. Walter Thompson Company 

Place of Creation

United States, Michigan, Detroit 

Creator Notes

Made for Ford Motor Company by the J. Walter Thompson Company advertising agency, Detroit, Michigan.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.534

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 14 in

Width: 9 in

Inscriptions

Printed under image: You'll be safer in a '56 Ford! / The New Victoria... one of Ford's 18 models for '56 / At bottom of page: This Advertisement is scheduled to appear in the following publication: / (lists Parent's Magazine November, 1955 / Advertisement No. 6740 / One page-- four colors / Prepared by / J. Walter Thompson Company / Printed in USA

Connect 3

Discover curious connections between artifacts.

Learn More