1932 Ford Catalog, "The 8-Cylinder Ford"
Add to SetSummary
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact
Trade catalog
Subject Date
1932
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.175.43
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Lithography
Color
Multicolored
Dimensions
Height: 11 in
Width: 8.563 in
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