1932 Ford Advertisement, "A New Thrill in Motoring"

Summary

Ford Motor Company's first V-8 engine, introduced in 1932, was the last major automotive innovation personally directed by Henry Ford. By casting the block and cylinders as a single unit, Ford cut production costs and could offer eight-cylinder power in a low-priced car. The 65-horspower V-8 (compared with 40 in the four-cylinder Model A) offered "a new thrill in motoring."

Ford Motor Company's first V-8 engine, introduced in 1932, was the last major automotive innovation personally directed by Henry Ford. By casting the block and cylinders as a single unit, Ford cut production costs and could offer eight-cylinder power in a low-priced car. The 65-horspower V-8 (compared with 40 in the four-cylinder Model A) offered "a new thrill in motoring."

Artifact

Advertisement

Subject Date

1932

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.537

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Lithography

Color

Black-and-white (Colors)

Dimensions

Height: 13.25 in

Width: 11.25 in

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