Brochure for the 1965 Ford Mustang, "The Total Performance"
Add to SetSummary
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact
Trade catalog
Date Made
August 1964
Subject Date
1965
Creators
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
95.100.1696
Credit
From the Collections of The Henry Ford. Gift of Robert Penny.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 9.125 in
Width: 11 in
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