Ford Maverick Nameplate, 1970-1977
Add to SetSummary
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
Artifact
Nameplate
Date Made
1970-1977
Location
Not on exhibit to the public.
Object ID
2011.245.2
Credit
From the Collections of The Henry Ford.
Material
Metal
Color
Silver (Color)
Dimensions
Height: 1.5 in
Width: 5.75 in
Thickness: 0.5 in
Inscriptions
Forms: MAVERICK
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