Pontiac Bonneville Nameplate, circa 1990
Add to SetSummary
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
Artifact
Nameplate
Date Made
circa 1990
Creators
General Motors Corporation. Pontiac Motor Division
Creator Notes
Made for the Pontiac Motor Division of General Motors Corporation.
![Driving America](https://www.thehenryford.org/images/default-source/on-exhibit/driving-america.jpg?Status=Master&sfvrsn=94a32201_4)
On Exhibit
at Henry Ford Museum in Driving America
Object ID
2011.249.1
Credit
From the Collections of The Henry Ford.
Material
Plastic
Metal
Color
Silver (Color)
Black (Color)
Dimensions
Height: 0.8125 in
Width: 11 in
Inscriptions
Forms: BONNEVILLE