Pontiac Bonneville Nameplate, circa 1990
Add to SetSummary
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
Artifact
Nameplate
Date Made
circa 1990
Creators
General Motors Corporation. Pontiac Motor Division
Creator Notes
Made for the Pontiac Motor Division of General Motors Corporation.
On Exhibit
at Henry Ford Museum in Driving America
Object ID
2011.249.1
Credit
From the Collections of The Henry Ford.
Material
Plastic
Metal
Color
Silver (Color)
Black (Color)
Dimensions
Height: 0.8125 in
Width: 11 in
Inscriptions
Forms: BONNEVILLE
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