Chevrolet Volt Nameplate, 2011
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Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
Artifact
Nameplate
Date Made
2011
Creators
General Motors Corporation. Chevrolet Motor Division
Place of Creation
Creator Notes
Made in India for the Chevrolet Motor Division of General Motors Corporation.
Keywords
On Exhibit
at Henry Ford Museum in Driving America
Object ID
2011.270.1
Credit
From the Collections of The Henry Ford.
Material
Plastic
Metal
Technique
Plating (Metal coating)
Color
Silver (Color)
Dimensions
Height: 1.75 in (as attached to plastic sheet)
Width: 6.5 in (as attached to plastic sheet)
Inscriptions
forms: VOLT Sticker on packaging: MADE IN INDIA Printed on backing: POLYPLASTICS INDUSTRIES (INDIA) PVT. LTD.
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