1949 Ford Advertisement, "Ford Brakes are Part of the New Ford 'Feel'"

Summary

Al Esper joined Ford Motor Company in 1917. He worked in automotive and aircraft engineering, and he helped develop the company's first wind tunnels. By the late 1940s, he was Ford's top test driver. Esper appeared in a series of comic-strip-like advertisements that encouraged safe driving habits and promoted Ford's safety-related engineering efforts.

Al Esper joined Ford Motor Company in 1917. He worked in automotive and aircraft engineering, and he helped develop the company's first wind tunnels. By the late 1940s, he was Ford's top test driver. Esper appeared in a series of comic-strip-like advertisements that encouraged safe driving habits and promoted Ford's safety-related engineering efforts.

Artifact

Advertisement

Subject Date

1949

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.540

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 10.938 in

Width: 15.563

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