American Motors Emblem, 1970-1971
Add to SetSummary
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
Artifact
Badge
Date Made
1970-1971
On Exhibit
at Henry Ford Museum in Driving America
Object ID
2011.293.1
Credit
From the Collections of The Henry Ford.
Material
Metal
Enamel (Fused coating)
Color
Ivory (Color)
Blue
Red
Black (Color)
Silver (Color)
Dimensions
Height : 1.125 in
Width: 1.125 in
Inscriptions
Obverse: AMERICAN / MOTORS
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