Lincoln Nameplate from 1991 Town Car

Summary

Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

Artifact

Nameplate

Date Made

1991

Creators

Ford Motor Company. Lincoln-Mercury Division 

Creator Notes

Made for the Lincoln Division of Ford Motor Company.

Location

Not on exhibit to the public.

Object ID

2011.301.2

Credit

From the Collections of The Henry Ford.

Material

Plastic
Metal

Technique

Plating (Metal coating)

Color

Silver (Color)
Black (Color)

Dimensions

Height: 0.875 in

Width: 4.75 in

Thickness: 0.75 in

Inscriptions

Obverse: LINCOLN

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