"People Need the Occasional Tune-Up. Wouldn't It Be Nice If Their Car Didn't?," General Motors, 1997
Add to SetSummary
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact
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Date Made
1997
Subject Date
1997
Creators
Keywords
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.337.2
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 10.875 in (each page)
Width: 8.125 in (each page)
Inscriptions
Text on right side page: Imagine an engine so finely balanced, / so reliably built, so carefully assembled, / it doesn't need a tune-up for 100,000 miles. / ... General Motors / People in / Motion
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