"The Pole" Drive-In Restaurant and Advertising Signs, Indianapolis, Indiana, circa 1967
Add to SetSummary
Drive-in restaurants -- where waiters or waitresses called carhops took orders and delivered food to customers in parked cars -- became popular hangouts following World War II. Large signs advertising this drive-in's new "mini-menu" enticed passing motorists to stop for inexpensive food and eat-in-your-car service. Later value meals and menus at fast-food chains echoed this marketing technique.
Drive-in restaurants -- where waiters or waitresses called carhops took orders and delivered food to customers in parked cars -- became popular hangouts following World War II. Large signs advertising this drive-in's new "mini-menu" enticed passing motorists to stop for inexpensive food and eat-in-your-car service. Later value meals and menus at fast-food chains echoed this marketing technique.
Artifact
Photographic print
Subject Date
circa 1967
Keywords
Collection Title
Location
Not on exhibit to the public.
Object ID
P.1774.X.145
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8 in
Width: 10 in
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