Chevrolet Dealer, Clarence Gifford Motor Sales, Inc., Promotional Can & Bottle Opener, 1957
Add to SetSummary
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Simple tools, like this 1957 can opener from a Chevrolet dealer, provided space for company brands and became daily reminders to consumers.
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Simple tools, like this 1957 can opener from a Chevrolet dealer, provided space for company brands and became daily reminders to consumers.
Artifact
Can opener
Date Made
1957
Place of Creation
Keywords
Location
Not on exhibit to the public.
Object ID
2011.369.1
Credit
From the Collections of The Henry Ford.
Material
Plastic
Metal
Cardboard
Color
White (Color)
Red
Dimensions
Height: 0.5625 in (opener)
Width: 1.25 in (opener)
Length: 6.125 in (opener)
Inscriptions
Printed on box: 2-Way OPENER / FOR BOTTLES AND BEVERAGE CANS / A PRODUCT OF / BUILD SALES WITH THE / "Sales Builder" / LINE Printed on opener: CHEVROLET / CLARENCE GIFFORD / MOTOR SALES, INC. / 111 No. Market Street / Johnstown, New York / Phone Fonda 2-3231 & Johnstown 6-3138
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