Advertising Proof, 1994 Lincoln Mark VIII, "It Not Only Says You've Arrived, It Says You Beat Everyone Else There"
Add to SetSummary
Lincoln's Mark VIII debuted for the 1993 model year, continuing a series that stretched back to the 1956 Continental Mark II. The Mark VIII was marketed as a personal luxury car -- a premium version of Ford's Thunderbird or Mercury's Cougar -- with a two-door body and a traditional rear-wheel-drive layout. The trunk lid's shape recalled the classic rear-mounted spare tire.
Lincoln's Mark VIII debuted for the 1993 model year, continuing a series that stretched back to the 1956 Continental Mark II. The Mark VIII was marketed as a personal luxury car -- a premium version of Ford's Thunderbird or Mercury's Cougar -- with a two-door body and a traditional rear-wheel-drive layout. The trunk lid's shape recalled the classic rear-mounted spare tire.
Artifact
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Date Made
1994
Subject Date
1994
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
94.16.5
Credit
From the Collections of The Henry Ford. Gift of Young & Rubicam Ltd.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 10.25 in
Width: 15.5 in
Inscriptions
on front: The 280-Horsepower Lincoln Mark VIII / ... / The Lincoln Mark VIII. Drive Everything else first... / Lincoln / What a Luxury Car Should Be
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