1931 Buick Sales Catalog, "Buick Valve-in-Head Straight 8"
Add to SetSummary
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact
Trade catalog
Date Made
1931
Subject Date
1931
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
92.150.1419
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 10 in (opens to 20")
Width: 9.25 in (opens to 18.5")
Inscriptions
Text on front cover: BUICK / VALVE-IN-HEAD STRAIGHT 8 / with / Silent Shift / SYNCRO-MESH TRANSMISSION / TORQUE TUBE DRIVE-- SERIES 8-50 -- 114" WHEELBASE
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