Automobile Tire, circa 1920

Summary

Firestone introduced its first non-skid tires in 1908. In a clever bit of marketing, the tread pattern itself was formed by the words "NON-SKID" printed at an angle on the tire's surface. The various edges in the lettering gave the tire several points of contact with the road. The tread pattern reduced the risk of slipping during sudden stops.

Firestone introduced its first non-skid tires in 1908. In a clever bit of marketing, the tread pattern itself was formed by the words "NON-SKID" printed at an angle on the tire's surface. The various edges in the lettering gave the tire several points of contact with the road. The tread pattern reduced the risk of slipping during sudden stops.

Artifact

Tire

Date Made

circa 1920

 On Exhibit

On Loan - Petersen Automotive Museum (Los Angeles, CA)

Object ID

2011.0.23.3

Credit

From the Collections of The Henry Ford.

Material

Rubber (Material)

Dimensions

Diameter: 28 in

Inscriptions

In white: FIRESTONE Impressed into side: 28 x 3 / Made in U.S.A. / 1 BD - 22807 / Gum Dipped

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