2011 Nissan Leaf Sales Brochure, "The 100% Electric, No-Gas Nissan Leaf"

Summary

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Artifact

Trade catalog

Date Made

2011

Subject Date

2011

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2011.394.1

Credit

From the Collections of The Henry Ford

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 8.5 in  (when folded)

Width: 8.5 in  (when folded)

Inscriptions

Text on front cover reads: NISSAN / the 100% electric, no-gas / Nissan LEAF

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