"We Can't be There to Close Your Door... But We Can Do the Next Best Thing..." Ford Motor Company Advertising Proof, 1967

Summary

For years it was a common belief among automakers that "safety didn't sell." Customers were more interested in performance and comfort than protection. In the 1960s, attitudes were changing. This 1967 ad from Ford promotes a warning light that alerts drivers when a car door isn't closed. It was one of several features designed to keep the vehicle's occupants safe.

For years it was a common belief among automakers that "safety didn't sell." Customers were more interested in performance and comfort than protection. In the 1960s, attitudes were changing. This 1967 ad from Ford promotes a warning light that alerts drivers when a car door isn't closed. It was one of several features designed to keep the vehicle's occupants safe.

Artifact

Advertisement

Subject Date

1967

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.584

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Lithography

Color

Black-and-white (Colors)
Blue

Dimensions

Height: 15.375 in

Width: 11.375 in

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