"We Can't be There to Fasten Johnny's Seatbelt before You Start... But We Can Do the Next Best Thing..." Ford Motor Company Advertising Proof, 1967
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For years it was a common belief among automakers that "safety didn't sell." Customers were more interested in performance and comfort than protection. In the 1960s, attitudes were changing. This 1967 ad from Ford promotes a warning light that alerts drivers when a seat belt isn't buckled. It was one of several features designed to keep the vehicle's occupants safe.
For years it was a common belief among automakers that "safety didn't sell." Customers were more interested in performance and comfort than protection. In the 1960s, attitudes were changing. This 1967 ad from Ford promotes a warning light that alerts drivers when a seat belt isn't buckled. It was one of several features designed to keep the vehicle's occupants safe.
Artifact
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Subject Date
1967
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.19.585
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Lithography
Color
Black-and-white (Colors)
Blue
Dimensions
Height: 15.438 in
Width: 11.375 in
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