"Meet the Jeepster" Sales Brochure for 1948 Willys-Overland Car Company, 1948
Add to SetSummary
Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The Jeepster, produced for the 1948-1951 model years, was a somewhat more stylish and refined version of the basic jeep. Willys marketed the two-wheel-drive Jeepster as a "sports phaeton," ideal for country drives but easy to maneuver through city traffic.
Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The Jeepster, produced for the 1948-1951 model years, was a somewhat more stylish and refined version of the basic jeep. Willys marketed the two-wheel-drive Jeepster as a "sports phaeton," ideal for country drives but easy to maneuver through city traffic.
Artifact
Trade catalog
Date Made
1948
Subject Date
1948
Creators
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.184.52
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 8 in
Width: 12.5 in
Inscriptions
Text on front: Meet the Jeepster / AN EXCITING NEW SPORTS PHAETON BY WILLYS-OVERLAND
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