"Announcing the New Ford V-8 Cars for 1937"
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Ford's affordable V-8 engine, introduced in 1932, proved so popular that the company stopped selling four-cylinder cars with the 1935 model year. For 1937, Ford attracted economy-minded customers with a smaller 60-horsepower version of its V-8. The "60" engine had a displacement of 136 cubic inches, compared to the larger 85-horsepower V-8's 221 cubic inches.
Ford's affordable V-8 engine, introduced in 1932, proved so popular that the company stopped selling four-cylinder cars with the 1935 model year. For 1937, Ford attracted economy-minded customers with a smaller 60-horsepower version of its V-8. The "60" engine had a displacement of 136 cubic inches, compared to the larger 85-horsepower V-8's 221 cubic inches.
Artifact
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Subject Date
1937
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
88.352.775
Credit
From the Collections of The Henry Ford. Gift of George Wind.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 13.75 in
Width: 10.375 in
Inscriptions
Partial text from top down reads: Announcing / THE NEW / FORD V-8 CARS / FOR 1937 / ... / two sizes of this engine are offered... / THE QUALITY CAR IN THE LOW-PRICE FIELD
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