Ford Tri-Motor 4-AT-48 Used as a "Flying Grocery Store" for Reid, Murdoch and Company's Monarch Foods, 1928
Add to SetSummary
From 1928 to 1931, Reid, Murdoch & Company of Chicago used a Ford Tri-Motor to advertise its Monarch Foods brand. Named Independence, the modified plane served as a flying salesroom and carried samples of over 200 different food products to airports throughout the country. On occasion, Monarch's pint-sized advertising characters, "The Teenie Weenies," also accompanied the plane on its stops.
From 1928 to 1931, Reid, Murdoch & Company of Chicago used a Ford Tri-Motor to advertise its Monarch Foods brand. Named Independence, the modified plane served as a flying salesroom and carried samples of over 200 different food products to airports throughout the country. On occasion, Monarch's pint-sized advertising characters, "The Teenie Weenies," also accompanied the plane on its stops.
Artifact
Photographic print
Subject Date
28 November 1928
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
84.1.1660.P.189.6082
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8.25 in
Width: 10 in
Inscriptions
Handwritten in image, lower right corner: 6082 - 11-28-28 Ink stamp on back reads in part: THE HENRY FORD MUSEUM / Dearborn, Michigan / Neg No. 6082...
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