1924 Ford Motor Company Institutional Message Advertising Campaign, "From Source to Service"
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In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. This ad makes the company's vast reach even more apparent: Ford-owned railroads, rail equipment, and mines all extended the company's independence.
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. This ad makes the company's vast reach even more apparent: Ford-owned railroads, rail equipment, and mines all extended the company's independence.
Artifact
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Date Made
1924
Subject Date
1924
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.19.597
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 17 in
Width: 22.75 in