1924 Ford Motor Company Institutional Message Advertising Campaign, "Mountains of Raw Material"
Add to SetSummary
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. Here a desolate landscape of iron ore stored at the Rouge plant underscores the company's commitment to basic manufacturing processes.
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. Here a desolate landscape of iron ore stored at the Rouge plant underscores the company's commitment to basic manufacturing processes.
Artifact
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Date Made
1924
Subject Date
1924
Creators
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.19.600
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 17 in
Width: 22.75 in
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