1924 Ford Motor Company Institutional Message Advertising Campaign, "The Spirit of Progress"
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In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. Here the company proudly describes its new experimental engineering facility. Designed by Albert Kahn, its frontage incorporated Henry Ford's choice of inventors and scientists.
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. Here the company proudly describes its new experimental engineering facility. Designed by Albert Kahn, its frontage incorporated Henry Ford's choice of inventors and scientists.
Artifact
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Date Made
1924
Subject Date
1924
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.19.604
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 17 in
Width: 22.75 in
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