Display at Ford 1940 Style Show, Hotel Astor, 1939

Summary

Ford Motor Company vigorously promoted its lineup for 1940, orchestrating publicity tours and appearances at world's fairs and mounting a style show in conjunction with the 1939 New York Auto Show. In October 1939, the carmaker introduced its latest Fords, Mercurys, and Lincoln-Zephyrs at Manhattan's luxurious Hotel Astor. Accompanying displays and demonstrations rounded out the Ford Style Show experience.

Ford Motor Company vigorously promoted its lineup for 1940, orchestrating publicity tours and appearances at world's fairs and mounting a style show in conjunction with the 1939 New York Auto Show. In October 1939, the carmaker introduced its latest Fords, Mercurys, and Lincoln-Zephyrs at Manhattan's luxurious Hotel Astor. Accompanying displays and demonstrations rounded out the Ford Style Show experience.

Artifact

Photographic print

Subject Date

19 October 1939

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.232.1443

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 11 in

Width: 7.5 in

Inscriptions

verso: 1331

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