Book, "The Ford Book of Styling," 1963

Summary

Wealthy buyers who could afford custom bodywork always had elegant cars, but General Motors brought style to the masses when it established its styling department in 1927. By the 1950s, the stylist was king as American automakers outdid each other with increasingly flashy designs. This book highlights significant Ford design achievements, including the 1962 Mustang I Experimental Sports Car.

Wealthy buyers who could afford custom bodywork always had elegant cars, but General Motors brought style to the masses when it established its styling department in 1927. By the 1950s, the stylist was king as American automakers outdid each other with increasingly flashy designs. This book highlights significant Ford design achievements, including the 1962 Mustang I Experimental Sports Car.

Artifact

Book

Date Made

1963

Subject Date

1963

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

95.1.1790.3

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 8.875 in

Width: 12 in

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