Advertising Process Photograph Showing the 1963 Ford Mustang II Concept Car
Add to SetSummary
When the two-seat Mustang I concept car caused so much excitement in 1962, Ford worried that buyers might be disappointed in the four-seat production Mustang already in development. The company built the four-seat Mustang II concept car in 1963 to prepare customers for the general shape and look of the production car. It worked -- few complained about the 1965 Mustang.
When the two-seat Mustang I concept car caused so much excitement in 1962, Ford worried that buyers might be disappointed in the four-seat production Mustang already in development. The company built the four-seat Mustang II concept car in 1963 to prepare customers for the general shape and look of the production car. It worked -- few complained about the 1965 Mustang.
Artifact
Photographic print
Subject Date
1963
Keywords
Collection Title
J. Walter Thompson Advertising Artwork for Ford Motor Company
On Exhibit
By Request in the Benson Ford Research Center
Object ID
68.300.1031.5
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Cardboard
Technique
Gelatin silver process
Airbrushing
Mounting
Retouching
Color
Black-and-white (Colors)
Dimensions
Height: 10 in
Width: 14 in
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