Informational Brochure, 1962 Ford Mustang I Experimental Sports Car, "Mustang I"
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When Mustang I debuted at the United States Grand Prix in Watkins Glen, New York, in 1962, it caused a sensation. The concept car was designed to link "Ford" with "high performance" in the public's mind, and it succeeded. In the spring of 1963, the car toured several U.S. colleges where it encouraged engineering students to consider careers with Ford.
When Mustang I debuted at the United States Grand Prix in Watkins Glen, New York, in 1962, it caused a sensation. The concept car was designed to link "Ford" with "high performance" in the public's mind, and it succeeded. In the spring of 1963, the car toured several U.S. colleges where it encouraged engineering students to consider careers with Ford.
Artifact
Brochure
Date Made
1964-1965
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2014.0.1.2
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 11 in
Width: 8.5 in
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