Process Photograph for 1966 Ford Mustang Advertising
Add to SetSummary
Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.
Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.
Artifact
Photographic print
Date Made
1966
Creators
Schneider and Associates (Firm)
New Center Studios, Inc. (Detroit, Mich.)
Place of Creation
United States, Michigan, Detroit
Creator Notes
Photography by Schneider and Associates for J. Walter Thompson Company; New Center Studios, Inc., all of Detroit, Michigan.
Keywords
Collection Title
J. Walter Thompson Advertising Artwork for Ford Motor Company
On Exhibit
By Request in the Benson Ford Research Center
Object ID
68.300.1031.22
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Cardboard
Technique
Gelatin silver process
Mounting
Retouching
Color
Black-and-white (Colors)
Dimensions
Height: 20.5 in
Width: 25.25 in
Inscriptions
Handwritten in black marker on front cover: 1275-66P / FACTORY / 8139 ( in red marker) Label on front with red bullseye in black and white center, reads on backside: New Center Studios, Inc./ 26th Floor / Detroit Bank & Trust Building / Detroit , Michigan 48226 / Phone 313-956-2400 / Cable Address Newcenter- Detroit On tissue paper overlay: pencil sketch of detail On white mat in pencil, lower center: Lop / GOSCR / W / 1541 Label adhered on lower right front of illustration: 1275-66P MAY 19 1966 B-W Detailed measurements in white pencil on black illustration board under image.
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