IBM Fabric, Designed by Angelo Testa, 1956-1960
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In the mid-1950s IBM hired prominent designers to rebrand the company, to develop a corporate image that matched its vision for the future. This textile pattern by Angelo Testa and Company features the graphic designer Paul Rand's IBM logo. As just one more aspect to a coordinated corporate identity, this fabric was made for a fully branded IBM environment.
In the mid-1950s IBM hired prominent designers to rebrand the company, to develop a corporate image that matched its vision for the future. This textile pattern by Angelo Testa and Company features the graphic designer Paul Rand's IBM logo. As just one more aspect to a coordinated corporate identity, this fabric was made for a fully branded IBM environment.
Artifact
Textile (Visual work)
Date Made
1956-1960
Location
Not on exhibit to the public.
Object ID
2014.9.1
Credit
From the Collections of The Henry Ford. Purchased with funds from the Eleanor B. Safford Memorial Textile Fund.
Material
Linen (Material)
Color
White (Color)
Blue
Black (Color)
Inscriptions
printed on front of textile in repeating pattern: IBM
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