1924 Ford Motor Company Institutional Message Advertising Campaign, "Building Men as Well as Motors"
Add to SetSummary
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. This ad, avoiding the gritty drama running through much of the series, emphasizes the company's investment in its most important resource: people.
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. This ad, avoiding the gritty drama running through much of the series, emphasizes the company's investment in its most important resource: people.
Artifact
Advertisement
Date Made
January 1925
Subject Date
1924
Creators
Keywords
Collection Title
On Exhibit
at Henry Ford Museum in Driving America
Object ID
64.167.19.274
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
