Heinz Pickle Pin, circa 2014

Summary

The pickle charm, introduced in the 1890s, was H.J. Heinz's most successful promotion and giveaway. The charm eventually evolved into a lapel pin, allowing customers to wear their souvenirs in public -- a simple, yet extremely effective marketing strategy. Pickle pins were given out at special promotional exhibits, during factory tours, and by request.

The pickle charm, introduced in the 1890s, was H.J. Heinz's most successful promotion and giveaway. The charm eventually evolved into a lapel pin, allowing customers to wear their souvenirs in public -- a simple, yet extremely effective marketing strategy. Pickle pins were given out at special promotional exhibits, during factory tours, and by request.

Artifact

Pin (Jewelry)

Date Made

circa 2014

Creators

H.J. Heinz Company 

Place of Creation

China 

Creator Notes

Made for H.J. Heinz Company.

Location

Not on exhibit to the public.

Object ID

2014.110.1

Credit

From the Collections of The Henry Ford. Gift of Saige Evans Jedele.

Material

Plastic
Metal

Color

Green

Dimensions

Height: 1.25 in

Width: 1.25 in

Length: 0.438 in

Inscriptions

On front: HEINZ On bottom: Made in China

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