Mercury Tracer All-Women Road Rally with Lyn St. James, 1988
Add to SetSummary
Racing driver Lyn St. James's longtime association with Ford Motor Company began soon after she turned pro. Seeing Ford specifically target female car buyers in its advertisements, St. James wrote a letter to the company that pointed out the marketing opportunity in sponsoring her racing efforts. The gambit worked and Ford signed on as a sponsor in 1981.
Racing driver Lyn St. James's longtime association with Ford Motor Company began soon after she turned pro. Seeing Ford specifically target female car buyers in its advertisements, St. James wrote a letter to the company that pointed out the marketing opportunity in sponsoring her racing efforts. The gambit worked and Ford signed on as a sponsor in 1981.
Artifact
Brochure
Subject Date
1988
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2011.264.61
Credit
From the Collections of The Henry Ford. Gift of Lyn St. James.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black (Color)
White (Color)
Red
Dimensions
Height: 8.5 in (folded)
Width: 3.5 in (folded)
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
