La-Z-Boy Advertisement Featuring Joe Namath, circa 1972
Add to SetSummary
In 1927, cousins Edward Knabusch and Edwin Shoemaker, established what would later become La-Z-Boy, Inc. in Monroe, Michigan. They were a perfect pair: Shoemaker was fascinated with technology and Knabusch was a master marketer. Celebrity endorsements began with Bing and Kathryn Crosby in the 1960s. By the 1970s, La-Z-Boy employed multiple celebrities, including Joe Namath -- whose endorsement helped popularize the phrase "armchair quarterback."
In 1927, cousins Edward Knabusch and Edwin Shoemaker, established what would later become La-Z-Boy, Inc. in Monroe, Michigan. They were a perfect pair: Shoemaker was fascinated with technology and Knabusch was a master marketer. Celebrity endorsements began with Bing and Kathryn Crosby in the 1960s. By the 1970s, La-Z-Boy employed multiple celebrities, including Joe Namath -- whose endorsement helped popularize the phrase "armchair quarterback."
Artifact
Advertisement
Subject Date
circa 1972
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2015.78.1.55
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Fome-Cor (TM)
Paper (Fiber product)
Technique
Printing (Process)
Mounting
Color
Multicolored
Dimensions
Height: 11 in
Width: 8.5 in
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